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Lauren Pedersen: Publishers Need Audience Management Platform
via Digiday Lauren Pedersen, president of global marketing for Cxense, wrote recently in a column for Digiday that publishers are ceding too much control of their audience data to third parties. “Over...
View ArticleVideo, Viewability, Monetization on Publishers’ Minds
3 recent studies focus on video, viewability, and whether publishers are satisfied with their website performance With emergent factors like video, viewability in a mobile world, and website revenues...
View ArticleCan TV Be a Digital Publishing Solution?
One longtime industry observer wonders whether TV is a digital publishing solution for magazines, while others stick to tried-and-true tactics like acquisitions There is no panacea for digital...
View ArticleDigital Media Ads: Cross-Device Targeting, 2016 Predictions, Ad Blocking
The latest trends in digital media ads; plus, what are the qualities magazine readers want in aesthetically pleasing websites? Digital media ads are only one part of a multiplatform strategy amid...
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